Global Strategy At General Motors
General Motors? international expansion is being driven by a belief that emerging markets offer the greatest potential for future demand growth. GM is not alone in this belief. Not only are many other automobile firms pursing a similar expansion strategy, but so are firms from a wide range of industries. Although GM has long had operations overseas, until recently these took second place in the company?s Detroit-centric view of the world. Now GM is recognizing that to compete successfully in
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