Home Depot -case Analysis
STRATEGIC POSTURE:
OVERVIEW
The Home Depot currently is the number one retailer in the home improvement industry. Home Depot is operating 1568 stores worldwide. All of which are retailers of hardware, lumber, millworks, garden supplies, and appliances. The Home Depot is currently operating throughout 50 U.S. states, eight Canadian provinces, Mexico, and Puerto Rico. They also have recently acquired two sourcing offices in China. Since the opening of the Home Depot in Atlanta 1978, it has aggressively expanded store openings and has profited handsomely from this strategy. In their heydays, they were the fastest growing retailer in the world. The Home Depot was the first retailer to hit $30 billion then $40 billion and now $50+ billion in sales. Home Depot operates such stores as EXPO Design Centres, Pro Stores, Landscape Supply, Specialty Flooring, and Villager Stores. They have successfully implemented all of these stores in the USA adopting them to specific region?s needs and capacity to sustain business.
MISSION/VALUES
The Home Depot has been a destination for low-priced home improvement items with unparalleled selection for its customers. Their service is taking seriously and the customer will always come first. The goal for Home Depot is to fix customer?s problems and make their dreams
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