Marketing 100 started its services in July of 1995. Their mission is

to use the Internet to transform book buying into the fastest, easiest and

most enjoyable shopping experience possible (amazon website-?about

Amazon?). Today amazon is the place to find and discover everything you

want to buy on line (amazon website-?about amazon?). uses the consumer channel process for marketing

distribution. Their customer base and product offering has grown

considerably since they started (amazon website-?about amazon).

They maintain the commitment to the customer of satisfaction and the

delivery of an educational and inspiring shopping experience (amazon

Website-?about amazon).

There are millions of people in more than 220 countries; Britain, the

United Kingdom, Germany, Japan, and France , that have made amazon the

leading on-line shopping site (amazon website- ?about Amazon?). They

have the biggest selection of products including free electronic greeting

cards, online auctions, and millions of books, cds, videos, dvds, toys and

games, electronics, kitchenware, and more (amazon Website- ?about

amazon?). One can easily browse through the virtual aisles full of

thousands of different products. You will be able to find over 1 mill-

ion books from the U.S. and about 1.2 million British books. There


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