Hotels
Within the hotel industry there are different classes which determine the price and the kind of people that stay there. You have you high end hotels such as Hilton, Sheraton and Wingate, and then you also have your lower end hotels such as Super Eight and Red Roof Inn. For my observations I chose to research the Wingate Inn and the Red Roof Inn, there are a few distinct difference between the two which let you know which is the more higher end hotel.
The Wingate Inn focuses on trying to gain business from other businesses; they focus around making the lives of business travelers easier. The Wingate has 84 rooms, fitness center, and indoor pool, high speed internet connection in each room, a business center and many other things to make the business traveler?s life a lot easier. When it comes to Budgeting for advertising and marketing the Wingate had billboards and newspaper ads, but the most of their business and advertising comes from the internet. Out of the total revenue 3 1/2 ? 4% go towards advertising order to find the best person for the job. Being a business oriented hotel, the main programs that they offer are
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