CRM
E-BUSINESS
CRM TECHNOLOGY IN BANKING SECTOR
Objective Of Study
The Banking industry faces significant challenges in an increasingly changing environment. As banking products is increasingly becoming commodities, E-Business is becoming necessary core capability. E-Business knowledge and technology is becoming the key to competitive marketing, distribution and customer service functions and all areas of operational and strategic practice, in the Banking industry.
The objective of this study is to determine the CRM applications and how it facilitates through E-Technology. It will tell the various factors that should be there in mind before going online, and the key areas where bank can put the efforts and get the advantage of E-Technology to build customer relation.
ACKNOWLEDGEMENT
I would like to extend my sincere thanks to Prof. Anshul Dhingra for giving me such an excellent opportunity to do a project on CRM technology in banking sector.
Besides it I would also like to thank the staff of library and computer lab for providing help whenever required.
CRM TECHNOLOGY IN BANKING
The Internet is providing a more effective way to connect and collaborate with customers. Due to the Internet, customers have become more empowered and are now participating directly in the marketing process. They are contributing their expertise, time and
customer, crm, banking, customers, technology, services, marketing, management, provides, loans, key, application, service, relationship, relation, bank, account, securities, sector, retail, online, information, data, card, banks, areas, applications, various, value, transfers, transactions, status, range, providing
