E Commerce
E-Commerce Business Models & The Ever Changing Environment
Unbelievably, the E-Commerce Business models are probably the most discussed and least understood aspect of the Internet. In the simplest form, a business model is the method of doing business by which a company can sustain itself while generating positive revenue. Internet will give rise to new kinds of business models. The Internet business models continue to evolve on a daily basis. The models could be implemented in a variety of ways. Furthermore, a company may combine several different models as part of its overall Internet business strategy. For example, it is not uncommon for businesses to blend customer service with a marketing model. Business models have taken on greater importance recently as a form of intellectual property that can be protected with a patent. Indeed, business models have fallen increasingly within the realm of patent law. A number of business method patents relevant to e-commerce have been granted. But some of the more noteworthy patents may be challenged in the courts.
Some questions that arise are as follows: Which models will prove most effective for which kinds of businesses How can each be pursued most effectively What combinations of the pure models
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