Dell Case Study
I. Executive Summary
Dell has three main concerns: (1) Weather to enter the laptop market and
how to go about selling them and who to sell them to, (2) How to strategize their entry into the LAN server market. More importantly how to market the servers. How to devise a strategy concerning how they would advertise to consumers, sell to corporate America and service LAN customers (3) How to further capitalize on their current position in the international marketplace and how to increase their presence in the countries they weren?t in yet.
Dell also needs to consider that they are currently weaker than before and are in a threat position where they could be taken over. Or they could exercise an opportunity to enter a Joint Venture with another company or two like themselves.
I recommend that they spend money to make money, which means they should fully enter the laptop market on an international scale. They should definitely manufacture the LAN servers and market them to their current desktop customers as well as other new customers. And they should launch an international campaign and continue to expand their name till the flat ends of the
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