TITLE ? ONLINE SHOPPING
TERMS OF REFERENCE:
As a researcher employed by a major retailer, I have been asked to submit a report on online shopping. My remit is to look at how it?s done, the scale of it, the advantages for the customer, the disadvantages and the implications for conventional retailing.
This report is based on information gathered from web-sites, newspapers and retail journals.
1. Online shopping ? A definition.
2. The scale of online shopping.
3. The advantages for the customer.
4. The disadvantages.
5. The implications for conventional retailers.
1.- Online shopping ? A definition.
1.1 – In just a few short years, online shopping has grown to become a multi-billion dollar industry. The projections for the future are for it to continue to grow substantially. For the uninitiated, online shopping is the ability to purchase goods and services from the comfort of your home or office via your computer. The user simply connects to a companys website, browser offerings, selects the items that he
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