HP And Snapfish
Critical Thinking
Hewlett Packard & Snapfish
Summary
Hewlett Packard has announced on Monday, March 21, 2005, that it is acquiring Snapfish, an Internet photo one stop shop. There is a large growing market of online photo service and management, and Hewlett Packard has decided to penetrate the demand for such a service. Many might think that obtaining an online picture printing company would be contradictory for Hewlett Packard because they do manufacture traditional picture printers. However, the difference between Hewlett Packard and Snapfish is that HP produces conventional picture printers and ink, while Snapfish handles contemporary online photo storage, photo editing, and photo products. There are also different price schematics and options available for consumers now with the combination of these two great companies, which definitely may have a positive impact on everyone.
Chapter 2: Strategies and Gaining Competitive Advantage
The acquisition is certainly a great strategic move especially after the acquisition of Flickr Inc. by Yahoo. Yahoo also wanted to extend their territory and infiltrate the online picture service with Flickr, but I personally believe the Snapfish acquisition is going to be much more effective. Hewlett Packard will achieve a strategic advantage at this point due to the fact
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