Dell vs Compaq
Dell vs. Compaq
Dell computers are probably a better buy for the money. Dell?s unique direct-to-customer approach cuts out the middleman, hence passing the savings on to the customer. I would believe that Dell also has better product quality just based on the fact that each computer is built to order instead of Compaq?s mass production of the same computer. Delivery speed is really quicker when going through a reseller because you can go get your computer right when you buy it. With Dell you order it and have to wait until it is delivered to your house. With Compaq delivery reliability is as good as your vehicle, but with Dell it is in the hands of UPS or FedEx. Dell is by far the dominant player in changing with demand. Because every computer is built to suit Dell does not feel the change, but Compaq might have thousands of unwanted computers because of mass production of wrong demand. Dell is probably the most flexible because of there built to suit approach. Both companies can achieve successful new product introduction through effective marketing tactics.
Dell has somewhat competitive advantage in that they focus on build to suit
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