Consumer Behavior
Consumer Intentions
Consumer Intentions are very important aspects of a marketer?s career. It is better said tat if a marketer understands a consumers intention or intentions he or she has the ?key to the city?. The reason being is how a consumer feels about some things can really determine how they may act. And these possible feelings can answer important questions to the marketers like how much of [an] existing product should be produced to meet [a] demand.? And ?how much demand will there be for a product.? These are fundamental question for a marketer because they can determine further forecasting situations. Since many business go under because they loose money either underestimating or overestimating demand. It is important for a company to take consumer intention
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