Team Taurus Case Analysis
Ford needs to make some drastic changes to its corporate strategy. The Team Taurus concept proved to be very successful while developing that product line. It provided innovative ideas that created product differentiators that created a strong competitive advantage. The company also realized some large cost savings because of the processes that were put in place. This led to the Taurus / Sable having a strong impact to the bottom line. Ford needs to take that concept across its divisions and product lines.
Ford was facing several strategic issues as they entered the mid 1990?s. The Team Taurus concept had been tremendously successful. However, that concept had not gathered strength throughout the organization and was losing traction within Team Taurus. They were encountering a loss of differentiation through increased imitation and a lack of innovation. The competitive landscape was changing, somewhat due in part to GM?s own problems and the economic issues in Japan. Finally, Ford had gained a strong market share in the Truck and SUV market, but had little penetration in the other automotive segments. Overall, Ford had to make some key strategic decisions if they were going to succeed
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