• Mr Bean offers a variety of soya bean drinks and snacks

• Mr Bean offers a variety of soya bean drinks and snacks. Faced with many similar product offerings, Mr Bean embarked on a comprehensive branding exercise that includes a new brand identity based on ‘life’s simple pleasures’, a new vibrant logo portraying a smiling bean and consistent communication of the brand to its customers through its staff, product display and packaging.
• The success of Mr Bean’s branding has won it recognition of several awards and encouraged positive emotional response from its customers. It has shown companies that branding is not only for big companies as it is about what the company does differently to stand out from the crowd and reach out to its targeted audience.