Special events and holidays are prime times for marketing and having customized one-off merchandising

Special events and holidays are prime times for marketing and having customized one-off merchandising. For example, St. Patrick’s Day is celebrated by roughly 55% of Americans (nearly 130 million people) and according to a survey conducted by Proper Insights and Analytics for the National Retail Federation, consumers will “spend $35 in grocery stores, restaurants and stores selling green merchandise”. Although not as high-profile as other holidays, there are plenty of opportunities for brands (other than the obvious targets like Irish whiskey and beers) to celebrate St. Paddy’s Day. Fanatics and FansEdge are offering a collection of branded green-themed t-shirts, apparel and hats from the NFL, MLB, NBA, NHL and colleges and universities. (Licensing Letter souce)