“DEVELOPMENT IN BATANGAS CITY TOWARDS CULINARY TOURISM”
Culinary Tourism incorporates any tourism involvement in which it finds out about, acknowledges, expends or foods and drinks that mirrors the local cooking, legacy, or culture of a place. (United Nation World Tourism Organization (UNWTO).
Food tourism does not only cover the taste or the reaction of people in a certain dish that was offered. But it is about the how it is different to the other, how certified it is, and the history behind the dish. This includes the people behind every ingredient. With all of this food tourism can be the heart of our province that our province’s offer. That is why it can satisfy our tummies through food and our mind through the story beneath it. (Ontario Culinary Tourism Alliance, OCTA, 2015).
Culinary Tourism covers the feasting knowledge that additionally incorporates an assortment of culinary, made uncommonly for voyagers that feature food and drinks for guests to find dishes indigenous to every district while finding out about its one of a kind abilities and creativity. (Fortus, 2012). It is one of the world’s significant enterprises these days that it turn out to be progressively critical. (Aguba, Tamayo & Barlan, 2013). In spite of the fact that tourism has been famous, it can’t deny the reality issue do exist that impede tourist development in each place (Buted, Ylagan ; Mendoza, 2014). Group based tourism is regularly conspicuous example of a practical tourism improvement. (Buted, 2014).
Consolidating food and tourism is having an effective interest as of late. Offering local items and culinary traditions to global and national guests adds another segment to the picture of the visitor goals and makes extra financial movement in and around the goal. (Halkier, 2012)
Batangas City is known for its unique culture and food. Culinary Tourism are just starting to be known in Batangas. The status of its tourism is being developed so that culinary tourism would be known around Batangas Province. The benefit of studying Culinary tourism is so that it could be a role to generate economic interest beyond the tourism industry. (Fortus, Neria, Silva; 2012)
In view of these, the researchers were motivated to conduct a study on the Batangas City on the effects of the culinary tourism in the city. It is relevant to know or study how culinary tourism, because knowing the fact that there are cuisines or menu in a certain area which is well known, it can help entrepreneurs/ businessman and some chefs to gain more ideas of preserving or even improve some culture dishes. It may also help restaurant businesses to be well known. Just like a noodle dish called “lomi”, there are lots of them but in different features. So, knowing the fact that many tourists go to a place for a certain dish, it can help people determine how a restaurant business can grow.
As future culinary professionals, the researchers are confident that this study would benefit through broadening their knowledge about the status and prospects of these three cities of the province. It will help locals improve their culinary businesses because of the added information of the status of food tourism in the respective places. It will also benefit the CITHM as it will add more knowledge about culinary tourism. For the Department of Tourism, it will add more tourists to develop tourism in Batangas. This can also be a basis for future researchers since there is scarcity on researches in this field.
Objectives of the Study
The research aims to determine the development of Batangas city towards culinary tourism.
Specifically, these studies will 1). determine the preference of the respondent in terms of: a) types of restaurant, b) style of restaurant, c) types of cuisine; 2). assess the satisfaction of the guest in terms of: a) food quality, b) restaurant, c) service; 3). Determine the problems encountered and 4). Propose an action plan based on the result of the study