According to Crompton

According to Crompton (1979) there are two clusters that motivate to choose a preferred travel destination, and these are the Push and Pull factor and namely as socio-psychological motives and cultural motives. Push factors defined as internal motives or forces that push the tourist to seek activities, while Pull factors are forces that hold the tourist because of the knowledge they can learn in the destination. And also push factors is a desire for escape, rest and relaxation, prestige, health and fitness, adventure, kinship enhancement, and social interaction. Pull factors come out when we talk about the attractiveness of destination, beaches, recreation facilities and cultural attractors. But technically the push factors is consider as the most important when choosing a travel destination, while pull factor is not much consider when choosing a destination.

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