Amazon.com
Marketing 100
Amazon.com started its services in July of 1995. Their mission is
to use the Internet to transform book buying into the fastest, easiest and
most enjoyable shopping experience possible (amazon website-?about
Amazon?). Today amazon is the place to find and discover everything you
want to buy on line (amazon website-?about amazon?).
Amazon.com uses the consumer channel process for marketing
distribution. Their customer base and product offering has grown
considerably since they started (amazon website-?about amazon).
They maintain the commitment to the customer of satisfaction and the
delivery of an educational and inspiring shopping experience (amazon
Website-?about amazon).
There are millions of people in more than 220 countries; Britain, the
United Kingdom, Germany, Japan, and France , that have made amazon the
leading on-line shopping site (amazon website- ?about Amazon?). They
have the biggest selection of products including free electronic greeting
cards, online auctions, and millions of books, cds, videos, dvds, toys and
games, electronics, kitchenware, and more (amazon Website- ?about
amazon?). One can easily browse through the virtual aisles full of
thousands of different products. You will be able to find over 1 mill-
ion books from the U.S. and about 1.2 million British books. There
are
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