Introduction To E-business
Introduction to E-Business
In the world of business, there once was a distinction between the different
fields of management, production, sales and marketing. Today all these areas
have merged and been given short abbreviations like SCM, CRM and ERP. It
all has to do with integration and availability of information. And the road to
information is via the computer systems.
Business has turned into eBusiness.
1.1 What is E-Business
When asked the above question, most people reply, “E-Business is just selling
your products over the Internet.” While partially correct ? E-Business usually
does use the Internet to sell goods – this definition oversimplifies the basic
principle. More accurately, E-Business is a fundamentally new way of
conducting business electronically using the latest technologies, such as the
Internet. It also involves moving away from conventional business thinking in
order to effectively compete in a new and dynamic environment: cyberspace.
The emphasis shifts towards empowering your customers and getting them
more deeply involved in your business. As well, your internal processes will
become more automated with significantly less paperwork.
We define E-Business as an umbrella term for the entire business process. On
the sale side it includes using online communication to support the chain of
activities from marketing to customer support.
ECommerce is only the order processing part of E-Business.
In its simplest sense, E-Business
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