Factors Of Management
Abstract
Dell Computer?s Chief Operating Officer Kevin B. Rollins clearly believes in the company. He turned down the opportunity to interview for the top spot at Hewlett-Packard in 1999, even though he says he never expected to ever be CEO of Dell. He said, ?I?d rather be on the Super Bowl team than be the quarterback for someone else.? So far, Dell looks like it has a winning duo.
Internal and External Factors of Dell Computer
Just days before Dell Inc?s April 2002 analyst meeting, President and Chief Operating Officer Kevin B. Rollins awoke with a new ambition: Double the company?s revenues to $60 billion within five years. It was a rare departure from reality for Rollins, whose numbers-driven discipline had elevated him to Michael S. Dell?s number two man. Dell was skeptical, yet Rollins quickly convinced him that it was achievable and would excite investors. Dell unveiled the plan at the analyst meeting, and it has since become the company?s primary goal. ?Dell has not seen its apex,? he says.
Although he was not well known outside of Dell, Rollins has played a bigger role in the company?s current success than anyone, other than the founder.
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