Over the years, the growth of the use of internet has been increasing drastically. In many successful companies, internet has played an important role of providing associability to not only the employees but also to its consumers. Besides that, internet has enable companies to diversify its products and services as it opens up the market.
Internet marketing or internet based marketing can be defined as the use of the internet and related digital technologies to achieve marketing objectives and support the modern marketing concept.( Dann, Susan and Dann, Stephen,2001). Internet marketing is often compared to e-commerce as it is both a recognizable business term of business transaction on the internet.
The assignment that is being done for the topic of internet marketing is on the online entertainment magazines on the internet. Entertainment magazines have always been popular among consumers as it provides them with information about the latest movies, music and even gossips. However with the emergence of the internet, online entertainment magazine has emerged as an opportunity for the companies to expand the market. Through the internet, it does not only benefit the companies, but also the consumers as well. This is because through the internet, consumers
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