Honesty And Fairness In Commercial Marketing Practice
Honesty and Fairness in Commercial Marketing Practice
Marketing and advertising professionals often use deceitful and/or shady practices to move their products. These practices have become so commonplace in our society that they are not only accepted, but are also expected by consumers. Savvy persons can recognize the true message from most any ad, which is for them to buy whatever it is that is being sold. Marketing ploys are ubiquitous in the in mass media. MSNBC and NBC have run news segments that seem to be an official story on Microsoft only later to reveal, in the most subtle way that the program is a product endorsement. An ethical issue is raised by these kinds of practices. That is, is it unethical to exploit the uninformed Or are they on their own since it is our duty to inform ourselves
Adults and responsible children in control of their own money have every right to make the decision to try something new. Advertising is so pervasive in the mass media, that it is hard not to see something new and enticing everyday. By taking our money to new places, we can explore different, and
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