Discussion Guide
Discussion Guide on Researching a Low-Carb Beer
I. Warm-up Explanation of Focus Group (10-12 minutes)
A. Explanation of focus group.
B. There are no wrong or right answers.
C. It is necessary everyone contributes.
D. There will be people watching.
E. Audiotapes and Video recorders will be on so I can interact with the group.
F. Only one person can talk at once.
G. Do not feel bad if you do not know something, we are looking to hear your opinions and how you feel about it.
H. I will move the discussion on throughout the focus group in order to cover all topics.
I. Any Questions
J. Ice breaker to get going.
II. Beer Consumption (15 minutes)
I am interested in seeing if you drink beer, the types you like, and why.
A. How many of you have drink/drank beer What type did you consume Where did you consume/buy it
B. Why did you get that specific beer
C. Which do you drink most often Why do you drink that most often Was there a reason for your consumption of that beer
D. What amount did you purchase it in Is price an issue
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