Business
Company & Product: Glow (Fabric Detergent)
Data & Demographics:
A properly organized database is essential to build the direct marketing strategy. Without it, each action remains independent of others. You can not build your understanding of complex customer reactions without recording all the interactions you have had with that individual or company. The value of the database depends on its being comprehensive and up to date.
Accessing the demographic data you need to expand your business, find new customers or design marketing campaigns.
? Analyze income and population trends, racial mix, housing values, and employment trends.
? Data available down to zip code level.
? Compare multiple Geographic?s side by side.
Statistics:
Probably the most often used descriptive statistic is the mean. The mean is a particularly informative measure of the ?central tendency? of the cariable if it is reported along with its confidence intervals. The mean can offer information about the population. The ?true? (population) mean is located (with a given level of certainty).
For example, if the mean in a sample is 23, and the lower and upper limits of the p=.05 confidence interval are 19 and 27 respectively, then you can conclude that there is a 95% probability that the population mean
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