Advertising And Ethics
Advertising and Ethics
The purpose of advertising is to inform people of what is available for purchasing. This seems harmless, but too many advertisers set out to deceive consumers about their products. Unfortunately, they do a very good job with this and successfully deceive many people. Although consumers need to learn how to read advertisements correctly, the advertisers still have an obligation to inform about their products honestly
Many advertisements give the impression that their product is better than it really is. People today tend to dismiss this as acceptable within the advertising realm; however, it?s harmful to consumers. This deception causes the consumers to spend money on things they would never purchase if ads hadn?t deceived them. This is unfair to the consumers. These consumers are working hard for money they are spending on things they will probably never use. I feel that it is completely unethical for advertising companies to condone this and simply write it off as ?part of the job?.
Some advertisements try to sell products that are obviously not what they claim to be. I?ve seen advertisements for soaps and lotions that burn away fat. Ads like these
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