Jan Phillips Vs Ice Cream Market
Haagen-Dazs, one the worlds most renowned super ice cream blends was created by Reuben Mattus, after working in his mother?s ice cream shop. He developed a taste and passion for creating fine and rich ice creams. Promising the best and purest taste, Mattus used only the finest ingredients for his ice creams. Haagen-Dazs began with just three flavors?vanilla, chocolate, and coffee. The ice cream began being distributed in New York City and quickly spread throughout the United States. After all of Mattus?s hard work, Haagen-Dazs is now world renown, with many flavors and growing in customers every year.
Haagen-Dazs has made more than $900 million in sales since 1991. But as the years have gone by, new ice cream companies have begun to compete with Haagen-Dazs making the ice cream market extremely competitive. Starbucks and TCBY are two of the stronger competitors. Consumers in the past 5 years have become more fat conscious, and this type of change definately affects the ?junk food? market. With the new low-yogurts and ice creams on the market, it?s not the question who makes the low fat ice cream. It?s become a market of who has
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