Seven Secrets To A Succesful Marketing Program

Seven Secrets To A Succesful Marketing Program

Allison Deane: BUS 100 ? TV Summer 2004 Article # 4 Seven Secrets to a Successful Marketing Program
What is this article about
This article is about seven ideas to implement a businesses marketing plan so that it can be able to obtain more favorable results. It basically highlights some of the major points that are discussed in the textbook on how to effectively implement a marketing plan. A good marketing scheme is important to any business in order to get the desired results.
One tip that is brought out in the article is to know your clients. This is especially important when it comes to a marketing plan because a business must know certain things about their clientele in order to use the right marketing tools for that marketing segment. By getting a good understanding of certain characteristics of a desired marketing segment such as industry, geographic area, sales, fees collected, and realization, a business has a major advantage over other businesses that do not do their research regarding these topics.
Writing a marketing plan is another highlight of the article. This is important because it makes it easier to reach a goal when all of the objectives

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