Automotive Industry
Introduction
There are many internal and external forces that affect an industry. Companies often do a situation (SWOT) analysis to discover what their external opportunities and threats, as well as their internal strengths and weaknesses are in order to tune their strategies accordingly. This report will focus on the environmental scanning of external opportunities and threats, including competitive, social, economic, regulatory and technological forces that affect the automobile manufacturing industry.
Industry Analysis
The main focus of this report is the automobile manufacturing industry. The NAICS code for this industry is 33611 and is referred to as the automobile and light-duty motor vehicle manufacturing industry. The SIC code that is assigned to this industry is 3711 and is referred to as the manufactures motor vehicles, and passenger car bodies industry. It includes products such as cars, pickup trucks, sport utility vehicles, and minivans. The base of this report is the automotive manufacturing industry in Canada. The report will concentrate on the opportunities and threats to the Canadian automotive industry as a whole.
Appendix A shows the breakup of the eight major competitors in the automotive manufacturing industry in Canada. The industry is becoming increasingly competitive with the amount of new manufacturers
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