Business Plan
Contents
1) Mission statement
2) Business Description
3) Product Description
4) Market Analysis
5) Competition
6) Strategy
7) Marketing Strategies
a) Pricing and Profitability
b) Distribution
8) Advertising and Promotion
9) Manufacturing
Mission statement
Establish GOLDEN CUP as the premier purveyor of the finest coffee in Russia while maintaining our uncompromising principles while we grow.
The following six guiding principles will help us measure the appropriateness of our decisions:
Provide a great work environment and treat each other with respect and dignity.
Embrace the needs of our customers as an essential component in the way we do business.
Apply the highest standards of excellence to the purchasing, sorting and fresh delivery of our tea.
Develop enthusiastically satisfied customers all of the time.
Contribute positively to our communities and our environment.
Recognize that profitability is essential to our future success.
Business Description
Given the gap in the market, Golden Cup has an opportunity to provide the Muscovites with a range of tea-shops with a product of the best quality, where nice atmosphere and a friendly competent service is at the customer?s disposal. Founded in 1981 by Andrey Omelchenko in Vienna , Austria the company runs now many of its own shops in Austria and has several franchise partners in other countries such as
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