Dell

Dell

Competitive Analysis
Industry competitors by product: Gateway, Compaq, Hewlett-Packard, and IBM are Dell?s top competitors. Dell sells directly to consumers via the Internet and telephone. Dells product is build to order computers including desktops, workstations, network servers, and laptops. Dell offers a wide range of optional peripherals such as monitors, cable, video, modems, and data storage. Dell also includes several vendor options such as Kingston Technology, Microsoft, 3COM, Cisco Systems. Dell is the world leader in direct sales of computers.
Gateway sells desktops, laptops, workstations and servers via the Internet and telephone. Gateway has introduced their “country stores” offering consumers a first hand look of their products. Gateway is #2 in the direct sales computer market. Gateways chairman and founder, Ted Waitt owns 44% of the company and his brother, Norm owns 8% of Gateway.
Currently, Compaq is the #1 PC maker in the world with about 12% of the market and is the third largest computer firm in the world. Compaq offers a similar product line to Dell with one difference, Compaq is available in department /computer stores such as Best Buy. Compaq also offers their customers the option to configure/purchase computers via the Internet. Compaq has joined forces with Digital and

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