To make a business, any business, successful you have to have customers. Continuous customers, loyal customers, who keep your revenues up and keep them steady. Retail stores are a buzz with how to win the customer. How do you get the consumer in the door to spend as much money as they can
As we do in many aspects of business, you have to start with the basics. A small, family owned grocery store in Syracuse, New York, has made customer loyalty their business. They keep the same consumers coming back time after time. How did they do this With a little of today?s technology added with a lot of old fashion public relations.
Almost any grocery store you visit has a rewards program. A card that saves you bucks. Spend this much and you?ll save this much. Two for one specials and buy one and get one half off. Green Hills Farms just took all those programs one-step further. The owner took those bar coded cards and built a database of his customer. Who were they Where did they live How often did they shop
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