Tools Of The Trade
There are a variety of tools that AT&T used during the merger process with TCI. The fact that they have AT&T and TCI have chosen to merge is a major indicator that both companies have obviously decided to go with an expansion strategy.
Within the expansion strategy, AT&T used diversification to grow its market share. There are two types of diversification strategies: concentric, and conglomerate. Both of these strategies were used in the merger. The concentric strategy involves the acquisition of businesses related to acquiring a firm in terms of technology, markets, or product. The conglomerate strategy involves the acquisition of a business because it represents a promising investment opportunity. The primary motivation is a profit pattern of venture.
There are two types of development strategies. Market development consists of marketing present products, often with only cosmetic modifications,
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