?Setting the standards? This philosophy is used by everyone at Airbus since 1967 and continues to hold true to this day. By ?Setting the standards? they mean anticipating the market, offering innovation and greater value, focusing on passenger comfort and creating a true family of aircraft. Airbus, the first truly European company, is one of only two aircraft manufacturers in the market for large commercial airliners. The central office for Airbus is located in Toulouse, France; just being in Europe creates a large advantage in the airline industry. European aircraft builders have a proven track record of innovation, being the first to produce a jetliner, the first turbojet engine, and the first successful supersonic airliner.
Because of the size of all of the U.S. companies there was no manufacture in Europe that had the resources to compete alone, so European aircraft manufactures had to co-operate to compete. By overcoming national divides, sharing development costs, collaborating in the interests of a greater market share, and even agreeing on a common set of measurements and a common language, Airbus changed it?s face and now became a big player in the market.
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