Southwest Airlines took off in 1969 (then called Air Southwest Company) by businessman Rollin King and Texas lawyer Herb Kelleher, servicing Dallas, Houston, and San Antonio Texas with frequent, low-priced flights. What began as a small Texas airline has grown to become one of the largest airlines in America. Today, Southwest Airlines flies more than 65 million passengers a year to 59 different cities all across the country .
Compared to its competitors, Southwest Airlines? rates are consistently lower. Southwest?s human resources management is used as a competitive strategy to build a productive workforce to control costs. This is how they can offer the lower fares. Their strategy is to instill a sense of fun not only in Southwest?s passengers but among its employees as well . There are about 3,000 positions available at Southwest, and the most important part of the hiring and training process is the employee?s attitude. They want their employees to be courteous to customers and have a good sense of humor. Every employee plays an important role in serving customers. As part of their aggressive customer service strategy, employees attend training classes to learn about the
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